Levels of Collaboration between the Chair of CSR and Practitioners

Collaborations between the Chair of Corporate Social Responsible and practitioners from various comapnies and fields are highly welcome and have already proven to be fruitful and inspiring for both sides. 

As one type of collaboration, practitioners are invited to relay their experiences and insights to students via guest lectures. Moreover, practitioners may approach the Chair with topics that students can work on in the shape of a bachelor thesis or master thesis. In these cases, the Chair will provide the students with advice on scientific and administrative aspects, while practitioners provide access to real-life questions and data.

A highler level of involvement may include excursions and events that practitioners may offer in collaboration with the Chair of CSR to provide the students unique hands-on insights. Our students highly appreciate such opportunities to get in touch with companies and other organizsations and the Chair of CSR accordingly aims to make such events possible as part of or in addition to our regular teaching activities. Beyond teaching, practitioners can also get involved in our work by joining us in creating relevant and insightful book chapters, case studies, etc.

For practitioners that would like to receive deep insights and also have a larger impact on teaching and research in the field of CSR may also get involved in joint teaching or research projects. In order to further the creation and dissemination of knowledge in the area of CSR, such joint projects will be designed individually to address questions that are of interest both to science and to business.

If you are interested in any of these types of collaboration - or if you have any other ideas for cooperations - please don't hesitate to get in touch!

Partner Organizations

Possibilies and Opportunities of Cooperations

Examples of research collaborations:

  1. Research cooperation with a large international retailer: large-scale consumer panel including 240.000 customers to elicit consumer perceptions of the company‘s CSR activities over a period of one year (8 panel waves).
  2. Employee job satisfaction survey in cooperation with a large German healthcare provider with a focus on employees’ perceptions of the employer’s internal and external CSR activities.
  3. Research project on customer perceptions of CSR activities of a large European airline.

Ways to cooperate with us as a private business/NGO: There are multiple ways for companies and NGOs to partner with our chair. These collaborations benefit…

  1. Your company/NGO, looking for solutions to managerial problems relating to the topic of CSR/stakeholder management,
  2. The students at the University of Mannheim, seeking insights into real life CSR management, and
  3. Us as researchers, trying to find answers to theoretical puzzles.

Typical ways to cooperate include but are not limited to:

  • Guest lectures
  • Bachelor and Master Theses
  • Internships
  • Seminars/ Case Studies
  • Joint research projects (surveys, field-experiments)

As you can see research and practice go hand in hand at the University of Mannheim, Business School (Fakultät BWL der Universität Mannheim). To see a short clip that further explains what makes the business school and its co-operations unique click Opens external link in new windowhere.

Please get in touch with us to discuss possibilities of partnering with us as a private business/NGO. We are looking forward to working together with you!

Research Award for Managerial Relevance

Together with colleagues Lars Lengler-Graiff and Prof. Dr. Jan Wieseke, Laura Marie Schons received the German Research Award for Managerial Relevance 2016.

Laura Marie Schons was awarded the German Science Award "Best Cooperation" for the cooperative project "Consumer Retailing Insights Panel (CRIP)". The starting point of her research was that private businesses are increasingly engaging in activities referred to as Corporate Social Responsibility (CSR) activities. However, day-to-day, managers face manifold unanswered questions concerning the right design and communication of their CSR engagements.

How should companies weigh the diverse and often conflicting expectations and claims of their company-internal and external stakeholder groups? Should they involve their stakeholders in CSR-related decisions or should they merely inform them about their CSR strategy? And more importantly: how should they talk about their good deeds?
For further information please refer to the press release: Opens external link in new windowgerman version and Opens external link in new windowenglish version.