Research Award:

Together with colleagues Lars Lengler-Graiff and Prof. Dr. Jan Wieseke, Laura Marie Schons received the German Research Award for Managerial Relevance 2016.

Laura Marie Schons was awarded the German Science Award "Best Cooperation" for the cooperative project "Consumer Retailing Insights Panel (CRIP)". The starting point of her research was that private businesses are increasingly engaging in activities referred to as Corporate Social Responsibility (CSR) activities. However, day-to-day, managers face manifold unanswered questions concerning the right design and communication of their CSR engagements.

How should companies weigh the diverse and often conflicting expectations and claims of their company-internal and external stakeholder groups? Should they involve their stakeholders in CSR-related decisions or should they merely inform them about their CSR strategy? And more importantly: how should they talk about their good deeds?
For further information please refer to the press release: Opens external link in new windowgerman version and Opens external link in new windowenglish version.

Examples of research collaborations:

  1. Research cooperation with a large international retailer: large-scale consumer panel including 240.000 customers to elicit consumer perceptions of the company‘s CSR activities over a period of one year (8 panel waves).
  2. Employee job satisfaction survey in cooperation with a large German healthcare provider with a focus on employees’ perceptions of the employer’s internal and external CSR activities.
  3. Research project on customer perceptions of CSR activities of a large European airline.

Ways to cooperate with us as a private business/NGO: There are multiple ways for companies and NGOs to partner with our chair. These collaborations benefit…

  1. Your company/NGO, looking for solutions to managerial problems relating to the topic of CSR/stakeholder management,
  2. The students at the University of Mannheim, seeking insights into real life CSR management, and
  3. Us as researchers, trying to find answers to theoretical puzzles.

Typical ways to cooperate include but are not limited to:

  • Guest lectures
  • Bachelor and Master Theses
  • Internships
  • Seminars/ Case Studies
  • Joint research projects (surveys, field-experiments)

Guest Lecturers 2016:

11.04.2016  Alexander Krämer, CSR Manager und Business Developer at AfB – Social & Green IT
18.04.2016  Dr. Christian Bussau, Marine Expert at Greenpeace Germany
25.04.2016  Philipp Meister, Materials Sustainability Manager at Adidas
09.05.2016  Uwe Lübbermann, Founder of Premium Cola

Guest Lecturers 2015:

27.10.2015  Alexander Krämer, CSR Manager und Business Developer at AfB – Social & Green IT
03.11.2015 Larissa Baeumer, Arctic Campaigner and Dr. Christian Bussau, Marine Expert at Greenpeace Germany
10.11.2015  Ulf Wenzig, CSR Manager at IKEA Germany
17.11.2015  Uwe Lübbermann, Founder of Premium Cola
01.12.2015  Christina Guthier, Activist at Foodsharing Mannheim

As you can see research and practice go hand in hand at the University of Mannheim, Business School (Fakultät BWL der Universität Mannheim). To see a short clip that further explains what makes the business school and its co-operations unique click Opens external link in new windowhere.

Please get in touch with us to discuss possibilities of partnering with us as a private business/NGO. We are looking forward to working together with you!

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