Publications

Publications in Scientific Journals

2017

Schons, Laura Marie, Cadogan, John, and Tsakona, Roumpini (2017): “Should Charity Begin at Home? An Empirical Investigation on Consumers' Responses to Companies' Varying Geographical Allocations of Donation Budget”, Journal of Business Ethics, Vol. 144 (3), pages 559–576, DOI:
doi.org/10.1007/s10551-015-2832-9

Schons, Laura Marie (2017): “When Do Companies Have a Positive Duty to Engage in Philanthropy? An Empirical Application of Mieth’s Five Criteria for Positive Duties of Individuals to the Corporate Context”, forthcoming in Zeitschrift für Wirtschafts- und Unternehmensethik (zfwu).

Schons, Laura Marie, Scheidler, Sabrina, Bartels, Jos (forthcoming): “Tell me how you treat Your Employees! A Field-Experimental Study on Customers’ Preferences for Companies’ CSR Efforts in the Employee Domain”, forthcoming in Journal of Marketing Behavior.

Ruiner Caroline, Apitzsch, Birgit, Hagemann, Vera, Salloch, Sabine, Schons, Laura Marie, Wilkesmann, Maximiliane, Wolf, Steffen, (forthcoming): “Locum Doctors in German Hospitals: Reflection on a Mixed Methods Design Bridging the Micro and Macro Level of Organizational Behavior”, forthcoming in the International Journal of Employment Studies.

2016

Schons, Laura Marie, Scheidler, Sabrina (2016): Forschungskooperationen zwischen Wissenschaft und Praxis zum Thema „Corporate Social Responsibility“ am Beispiel von IKEA Deutschland, uwf UmweltWirtschaftsForum, S. 1–9. DOI: 10.1007/s00550-016-0429-0.

Habel, Johannes, Schons, Laura Marie, Alavi, Sascha, and Wieseke, Jan (2016): “Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price Fairness”, Journal of Marketing: January 2016, Vol. 80, No. 1, pp. 84-105. DOI: http://dx.doi.org/10.1509/jm.14.0389

Hemmert, Giselmar, Schons, Laura Marie, Wieseke, Jan, and Schimmelpfennig, Heiko (2016): “Log-likelihood-based Pseudo-R2 in Logistic Regression: Deriving Sample-sensitive Benchmarks”, forthcoming in Sociological Methods and Research.

Ulke, Anne and Schons, Laura Marie (2016): “CSR as a Selling of Indulgences: An Experimental Investigation of Customers’ Perceptions of CSR Activities Depending on Corporate Reputation”, forthcoming in Corporate Reputation Review.

2015

Haumann, Till, Güntürkün, Pascal, Schons, Laura Marie, and Wieseke, Jan (2015): "Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity", Journal of Marketing, 79(6), 17-33. DOI: dx.doi.org/10.1509/jm.14.0357.

Schons, Laura Marie and Steinmeier, Maria (2015): “Walk the Talk - How Symbolic and Substantive Corporate Social Responsibility Actions Affect Firms' Sustainable Financial Performance Depending on Stakeholder Proximity,” Corporate Social Responsibility and Environmental Management, June, 2015, DOI: 10.1002/csr.1381.

Wieseke, Jan, Kolberg, Anika, and Schons, Laura Marie (2015): “Life Could be so Easy- the Convenience Effect of Round Price Endings,” Journal of the Academy of Marketing Science, February 2015, DOI: 10.1007/s11747-015-0428-7.

2014

Schons, Laura Marie, Rese, Mario, Wieseke, Jan, Rasmussen, Wiebke, Weber, Daniel, Strotmann, Wolf (2014): “There is Nothing Permanent, not Even Change – Analyzing Individual Price Dynamics in “Pay-What-You-Want” Situations,” Marketing Letters, Vol. 25 (1), pages 25-36; DOI: 10.1007/s11002-013-9237-2.

2013

Rese, Mario, Schimmelpfennig, Heiko, Hundertmark, Anika, Schons, Laura Marie (2013): “Reward Program Types as Drivers of Customer Retention: A Comparison of Stand-Alone Programs and Multi-Partner Programs through the Lens of Transaction Cost Economics,” International Review of Retail, Distribution, and Consumer Research, Vol. 23 (3), pages 305-323; DOI: 10.1080/09593969.2013.775957.

Rese, Mario and Schons, Laura Marie (2013): “Der Homo Oeconomicus unter Druck- eine experimentelle Untersuchung,“ Zeitschrift für Soziologie, Vol. 42(6), pages 463–482.


Conferences

2017

CSR Communication Conference, Vienna, Austria, September 2017:

- "For the Sake of the Environment - Conviction or Concern for Status? An Experimental Study on the Effectiveness of Motivational Appeals" [with Inken Blatt].

- "How Consumers React to Brand Generated Sustainability Messages Communicated via Social Media" [with Ornella Willeke]

- "Communicating Responsibility Makes a Change! The Impact of Corporate Social Responsibility and Supervisor Communication on Employee Reactions during Change" [with Lisa Rothenhöfer, Irmela Koch, and Sabrina Scheidler].

- "Getting the ‘Right’ CSR Insurance: When CSR Activities Buffer or Bolster the Adverse Impact of Corporate Scandals on Marketing Outcomes" [with Pascal Güntürkün and Till Haumann]

- "Listen to the Voice of the Customer – A Field-Experimental Study on Customer Involvement in Corporate Social Responsibility" [with  Lars Lengler-Graiff and Sabrina Scheidler]

AMA Winter Marketing Educators' Conference, Orlando, USA, February 2017:

   - “Meat is Murder! How Guilt Appeals Work”, [with Gina Mende and Jenni Sipilä].

2016

CIARG Conference, Henley Business School, Henley-on-Thames, UK, 2016:

   - “Joining Virtual Brand Communities – Does Every Honeymoon Have its’ Hangover?” [with Gina
      Mende, Pascal Güntürkün, Jan Wieseke, and Christian Schmitz].

   - “For the Sake of the Environment – Moral Conviction or Concern for Social Status? A Field-
      Experimental Study on the Effectiveness of Pro-environmental Appeals” [with Inken Blatt].

AMA Winter Marketing Educators' Conference, Las Vegas, USA, February 2016:

   - "Not Guilty? The Many Faces of Corporate Social Irresponsibility and the Role of Consumers’
     Perceived Guilty as a Determinant of Boycotting" [with Sabrina Scheidler].

   - "Joining Virtual Brand Communities – Does Every Honeymoon Have its’ Hangover?" [with Gina
     Mende, Jan Wieseke, Christian Schmitz, and Pascal Güntürkün].

   - "The Dynamic Effects of Customers’ Attributions of Co-Production Motives for Customer’s
      Satisfaction over Time" [with Pascal Güntürkün, Till Haumann, and Jan Wieseke].

2015

AMA Summer Marketing Educators' Conference, Chicago, USA, August 2015:

   - “Scrooge Posing as Mother Theresa: A Portfolio Approach to Externally- vs. Internally-Oriented
      CSR Strategies” [with Jelena Spanjol and Sabrina Scheidler].

   - “Tell me how you treat Your Employees! A Field-Experimental Study on Customers’ Preferences for
      Companies’ CSR Efforts in the Employee Domain” [with Jos Bartels and Sabrina Scheidler].

   - “Are two Reasons really better than one? What Companies can do (Wrong) in Selling Sustainable
      Products” [with Sankar Sen, Gina Mende, and Jan Wieseke].

EMAC Conference, Leuwen, Belgium, May 2015:

   - “I Don’t buy Your Story! A Field Experimental Study on the Detrimental Effects of Narrative
      Storytelling in Corporate Social Responsibility Communication” [with Sankar Sen, Sabrina
      Scheidler, and Jan Wieseke].

C(I)RC Workshop – Corporate (Ir-)Responsibility and its global Consequences, Bochum, Germany, 2015:

   - “Striking the Right Corporate Social Responsibility (CSR) Balance: A Portfolio Approach to
     Externally- vs. Internally-Oriented CSR Strategies” [with Jelena Spanjol and Sabrina Scheidler].

   - “Tell me how you treat Your Employees! A Field-Experimental Study on Customers’ Preferences for
      Companies’ CSR Efforts in the Employee Domain” [with Jos Bartels and Sabrina Scheidler].

2014

CIARG Conference, Amsterdam, Netherlands, 2014:

   - “I Don’t buy Your Story! A Field Experimental Study on the Detrimental Effects of Narrative
     Storytelling in Corporate Social Responsibility Communication” [with Sankar Sen, Sabrina
     Scheidler, and Jan Wieseke].

   - “Team Up For the Environment! Encouraging Customers’ Sustainable Purchase Behavior through
      Marketing Communication Strategies” [with Sankar Sen, Gina Mende, and Jan Wieseke].

CSR Days, Audencia School of Management, Nantes, France, 2014:

   - “I Don’t buy Your Story- A Field-Experimental Study on the Detrimental Effects of Narrative-
     Storytelling in CSR Communication” [with Sankar Sen, Sabrina Scheidler, and Jan Wieseke].

   - “Team Up For the Environment! Encouraging Customers’ Sustainable Purchase Behavior through
     Marketing Communication Strategies” [with Sankar Sen, Gina Mende, and Jan Wieseke].

AMA Winter Marketing Educators' Conference, Orlando, USA, 2014:

   - Overall Best Paper Award: “Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity
     Reducing Communication Strategies Mitigate the Negative Effects of Co-Production Intensity” [with Pascal
     Güntürkün, Till Haumann, and Jan Wieseke].

   - “Walk the Talk - How Symbolic and Substantive Corporate Social Responsibility Actions Affect
     Firms' Sustainable Financial Performance Depending on Stakeholder Proximity” [with Maria
     Steinmeier].

2013

AMA Winter Marketing Educators' Conference, Las Vegas, USA, 2013:

   - “Talk is Silver, Silence is Golden? A Field-Experimental Study on Determinants of Successful CSR
     Communication” [with Sankar Sen, Jan Wieseke, and Sabrina Scheidler].

2012

AMA Winter Marketing Educators Conference, February 2012, St. Petersburg, USA, 2012:

   - "There is Nothing Permanent Except Change – Analyzing Individual Price Dynamics in “Pay-What-
     You-Want” Situations” [with Mario Rese, Jan Wieseke, Wiebke Rasmussen, Daniel Weber, and
     Wolf-Christian Strotmann].

2009

Marketing Dynamics Conference, University of Waikato, New Zealand, 2009:

   - “Pay What You Want- Successful in the Long run? Conceptualization of a Measurement Model for
     a Dynamic Experimental Study” [with Mario Rese, Jan Wieseke, Wiebke Rasmussen, Daniel Weber,
     and Wolf-Christian Strotmann].

European Conference on Operational Research, Session for Experimental Economics, Bonn, Germany, 2009:

   - “Altruism Under Pressure: Experimental Evidence from Indonesia” [with Mario Rese and John P.
     Haisken-DeNew].

9th international Conference on Relationship Marketing, Berlin, 2009:

   - “Gummesson’s Many-to-Many Marketing - Individual vs. Intercultural Differences in the Importance
     of Customer's Networks” [with Mario Rese and Daniel Weber].

3rd Nordic Conference on Behavioral and Experimental Economics', Copenhagen, Denmark, 2009:

   - “Altruism under Pressure” [with Mario Rese and John P. Haisken-DeNew].


Book chapters

2017

Editorship [with Alexander Krämer]: „CSR & Social Enterprise“, Springer, publication scheduled for Spring 2017.

Case Study in Philipp Kotler‘s Marketing Management (forthcoming): „People, Planet, Positive: Determinanten einer erfolgreichen CSR Strategie und Kommunikation am Beispiel der Marke IKEA“ [with Ulf Wenzig and Lars Lengler-Graiff]

Book chapter in: CSR und Marketing, Herausgeber Prof. Dr. Christopher Stehr, Verlag: SpringerGabler (forthcoming): „Tue Gutes und rede darüber? Erfolgreiche Corporate Social Responsibility Strategie & Kommunikation durch Verständnis von Kundenpräferenzen und skepsis“

2016

Book chapter in in Sammelband „Materiale Analysen“, Herausgeber: Nicole Burzan, Ronald Hitzler & Heiko Kirschner (2016): „Ärztliches Handeln zwischen professionellem Ethos und finanziellen Anreizen: Eine Verknüpfung qualitativer, quantitativer und experimenteller Methoden zum Vergleich von angestellten Ärzten und Honorarärzten“ [mit Caroline Ruiner, Birgit Apitzsch, Vera Hagemann, Maximiliane Wilkesmann, and Sabine Salloch]